Smart Marketing + Storytelling For Brands With Purpose

I help small brands grow with intentional marketing rooted in strategy, storytelling, and soul.

From building launch plans and crafting email funnels to shaping your brand voice, creating social content, and planning unforgettable events — I bring structure and creativity to every touchpoint.

You focus on your vision. I’ll handle the details that bring it to life with grounded strategy and intuitive flow.

How Can I Help?

Running a small business is no small task.

I know what it’s like to wear alllll the hats — I spent 15 years in the nonprofit world (#iykyk).

Whether you need a game-changing marketing strategy, engaging social media content, or a seamless campaign launch, I’ve got you covered.

Here’s how we can work together.

  • In our fast-paced world, staying connected with your audience is crucial. With the right email and digital marketing strategy, we can keep your customers engaged, informed, and excited about your brand.

  • Bringing a new product, service, or brand to market is exciting—but it takes more than just a great idea to make an impact. That’s where I come in.

    I craft tailored go-to-market (GTM) strategies that help small businesses launch with confidence and clarity. Whether you’re introducing something brand new or revitalizing an existing offer, I’ll help you build a strategic roadmap that ensures your message reaches the right people at the right time.

  • Social media is where your brand can truly shine, but keeping up with posts, trends, and engagement takes time.

    I handle the heavy lifting of social media management and scheduling to ensure your presence is consistent, strategic, and impactful.

  • Events are a powerful way to build brand awareness, connect with customers, and create lasting memories.

    Whether you’re hosting a small happy hour, an exclusive networking event, or a giant community celebration, I’ll handle the logistics, leaving you free to focus on making connections.

A day in the life.

About Birdleaf Creative

Hi, my name is Alex.

I grew up in planning meetings and the back rooms of retail spaces.

An entrepreneur from the jump, I’m the one-woman show behind Birdleaf Creative*.

My Philosophy

AI is a necessity in 2025, and I like to blend human intuition with the precision of artificial intelligence to deliver results that resonate.

While I use AI tools to streamline processes and uncover patterns, it’s really the years of strategic thinking, storytelling instincts, and original problem-solving that I bring to the table.

That’s what turns those insights into meaningful marketing strategies.

With a deep understanding of small business and a love for exploring what’s possible, I craft marketing solutions that are thoughtful, forward-thinking, and tailored to your brand’s unique rhythm.

—————

But most of all, I’m a mom of a precocious, very opinionated seven-year-old named Rosie. 🤪

When I’m not editing drafts or running around with a camera, I’m passing out snacks for my daughter and her friends, or enjoying a cabernet in the backyard with my husband and our elderly, grumbly-but-mostly-still-sweet dog, Mox.

*Q: “Why Birdleaf?”

A: When my daughter was really little, she forgot the word for “feather.” Grasping for any context clues she could, she looked at a tree and said with exasperation, “Mama. A FEATHER is just a LEAF that comes from a BIRD.” (Duh.)